Learn The Best Type of Editing Product Images for Your E-Commerce Business
Online marketing has been growing rapidly in this day and age. You can foresee that new digital technologies are transforming and ready to boost potential for innovation in e-commerce. Online shopping behavior has become the new ‘normal’, meanwhile the traditional method of visiting stores is gradually on the decline. In the online market, mostly your customer will rely heavily on your products’ visual presentations before reading the descriptions and proceed to the next step. Imagine, if a website you’re looking at only has a written description of certain products but no actual photos, would you buy them anyway?
Product photography in e-commerce business is essential, but post-processing work becomes one of the most important tasks to perfect your product images afterward. In short, product photo editing is inevitably needed. You might have prepared the proper tools for your photography studio, but even though your product shots turn out exactly how you wanted —or nearly perfect— you should still want to edit your photos. Photo editing won’t turn bad product photographs into great marketing materials, but it will turn good results into remarkable ones. It’s not like you’re going to make your products different from what it’s actually look like. Instead, better to think of it as retouching or polishing to improve the value of your products.
According to ShipStation regarding product photography, it’s important to figure out how you want the final product to look before moving onto photo editing. You aim for consistency in imagery while trying to make them align with many aspects. For example, the format and size of your product photos needs to be customized according to the marketing platform you’re using. You also have to know your customer’s preference on the way you show off your products. Shoppers will remember a particular style if your product photos can create impact in their minds.
Research from Salsify stated that
Around 38% of shoppers are most likely to buy a product if the images only include the item against a plain background.
Meanwhile, 37 percent want to see photos of products while in use contextually, and 25 percent want user-generated images from people who've purchased the product in the past. Keeping those facts in mind, we can narrow down the types of photo editing that are suitable for e-commerce business, such as background removal, background replacements, product in lifestyle images, and user generated contents.
Amazon product photography requirements.
For the consistency around the website, Amazon does require all product photos to be clean-cut images that appear on white background. Removing the background images will enhance the main feature of the products so the shoppers have no choice but to focus on the product alone. Even it's usually a good idea to show off products from different angles. For further proof, about a quarter of shoppers preferred to see minimum 6 photos (front, back, side, 360, close-up, etc) before they considered making a purchase. Look at product images shown in Fjallraven - Kanken page on Amazon as an example Credit: https://www.amazon.com/dp/B019FNX4WI There’s also a survey findings showing that brands should not rely only on still life images. Lifestyle images or on-model photography is more likely to increase shoppers likelihood to purchase.
This type of photo shows the product more in context, placing it in a setting where it would most likely be used. Most common photo editing type used is background replacement. Take a look at the example below, Camelbak took an approach to make the product seem to be in a specific environment and in this case, the outdoors. This kind of lifestyle image will help shoppers to visualize the product in their own lives.
Credit: https://international.camelbak.com/ In conclucion, product editing is essential to e-commerce business,
and the type of editing may vary depending on how the products want to be used. It can be simple retouching, background removal on a large scale, background replacement, or on-model lifestyle edit. The most important is choosing the right strategy. Every product requires an approach that best showcases those products’ strengths. Furthermore, the size and format should be compatible with many online marketing platforms.
You already know that some businesses do outsourcing photo editing service to have more time focusing on growing the brand, to help while meeting deadlines, and even to save more cost. Darshana Design Studio (in collaboration with SelfMade) provides service to create branded visual contents needed by e-commerce in achieving such purpose. One of the services we give being: professional photo retouching, background removal, background replacement service, and many more. With quick turn-around time, meticulous quality checking, and mass production service, we are ready to provide you the content you need to grow your business.
What Types of Creative Can Drives Result for Your Ads
Nowadays, the marketing and advertising spaces seem to revolve around “digital creative”. Great digital creative is critical to engage consumers' emotions, grab their attention to brands, and even convert leads to sales.Promotional activities through social media also hold an important part of a business, both for small businesses and large-scale businesses with different goals. One of the platforms that is often used by entrepreneurs is Facebook Ads. However, entrepreneurs often use advertising without taking into account the effectiveness of the advertisement. If you can’t get clear and measurable results of our creatives, how can you be sure they can drive the sales? Darshana Design Studio (in collaboration with SelfMade) is engaged in the creative field, so we can investigate, to prove whether the type of creative ads that we’ve created are useful and effective to our partners. For example, which type of creative in ads that perform best? What elements or animation effects works better? In general, most of the things we did have been associated with optimal Click-Through Rate (CTR). So, to measure the effectiveness of our creative, we have tried to identify the commonly used Facebook Ads design elements among SelfMade Facebook Ads and evaluate their association with a higher ad CTR. Your report is just one click away, fill in the box to get the PDF file for FREE!
Now You Can Blog from Everywhere!
We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your Wix Blog. Blogging from Your Wix Blog Dashboard On the dashboard, you have everything you need to manage your blog in one place. You can create new posts, set categories and more. To head to your Dashboard, open the Wix Editor and click on Blog > Posts. Blogging from Your Published Site Did you know that you can blog right from your published website? After you publish your site, go to your website’s URL and login with your Wix account. There you can write and edit posts, manage comments, pin posts and more! Just click on the 3 dot icon ( ⠇) to see all the things you can do. #bloggingtips #WixBlog
Design a Stunning Blog
When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out our essential design features. Choose from 8 stunning layouts Your Wix Blog comes with 8 beautiful layouts. From your blog's settings, choose the layout that’s right for you. For example, a tiled layout is popular for helping visitors discover more posts that interest them. Or, choose a classic single column layout that lets readers scroll down and see your post topics one by one. Every layout comes with the latest social features built in. Readers can easily share posts on social networks like Facebook and Twitter and view how many people have liked a post, made comments and more. Add media to your posts When creating your posts you can: Upload images or GIFs Embed videos and music Create galleries to showcase a media collection Customize the look of your media by making it widescreen or small and easily align media inside your posts. Hashtag your posts Love to #hashtag? Good news! You can add tags (#vacation #dream #summer) throughout your posts to reach more people. Why hashtag? People can use your hashtags to search through content on your blog and find the content that matters to them. So go ahead and #hashtag away! #bloggingtips
Grow Your Blog Community
With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog comes with a built-in members area - so that readers can easily sign easily up to become members of your blog. What can members do? Members can follow each other, write and reply to comments and receive blog notifications. Each member gets their own personal profile page that they can customize. Tip: You can make any member of your blog a writer so they can write posts for your blog. Adding multiple writers is a great way to grow your content and keep it fresh and diversified. Here’s how to do it: Head to your Member’s Page Search for the member you want to make a writer Click on the member’s profile Click the 3 dot icon ( ⠇) on the Follow button Select Set as Writer
Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.
13 Oktober 2020
Online marketing has been growing rapidly in this day and age. Professional image editing is essential for your e-commerce business to grow.
8 Oktober 2020
Darshana Design Studio engaged in the creative field, so we try to
investigate, to prove whether the creative we create is useful and
22 September 2020
We’ve made it quick and convenient for you to manage your blog from anywhere. In this blog post we’ll share the ways you can post to your...
22 September 2020
When it comes to design, the Wix blog has everything you need to create beautiful posts that will grab your reader's attention. Check out...
22 September 2020
With Wix Blog, you’re not only sharing your voice with the world, you can also grow an active online community. That’s why the Wix blog...